The menu and shop format was standardized, and various new menu items were introduced. In the following years, the other businesses in the Universal Food Systems portfolio were sold or closed, and the company was renamed to Dunkin' Donuts.
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Dunkin' Donuts was a subsidiary of Universal Food Systems at the time, a conglomerate of 10 small food-service businesses, and Dunkin' Donuts locations varied greatly in their menu options, with some selling full breakfasts and others serving only donuts and coffee. In 1963, Rosenberg's son Robert became CEO of the company at age 25, and Dunkin' Donuts opened its hundredth location that year. The restaurant was successful, and Rosenberg sold franchises to others starting in 1955. He conceived the idea for the restaurant after his experiences selling food in factories and at construction sites, where donuts and coffee were the two most popular items. William Rosenberg opened Open Kettle in 1948, a restaurant selling donuts and coffee in Quincy, Massachusetts, but he changed the name in 1950 to Dunkin' Donuts after discussing with company executives. Its products include donuts, bagels, coffee, and "Munchkins" donut holes. With approximately 12,900 locations in 42 countries, Dunkin' is one of the largest coffee shop and donut shop chains in the world. began using the new name, the rebranding will eventually be rolled out to all of its international stores. The chain began rebranding as a "beverage-led company", and was renamed Dunkin', in January 2019 while stores in the U.S. Dunkin' and Baskin-Robbins eventually became subsidiaries of Dunkin' Brands, headquartered in Canton, Massachusetts, in 2004, until being purchased by Inspire Brands on December 15, 2020. The chain was acquired by Baskin-Robbins's holding company Allied Lyons in 1990 its acquisition of the Mister Donut chain and the conversion of that chain to Dunkin' Donuts facilitated the brand's growth in North America that year. It was founded by William Rosenberg in Quincy, Massachusetts, in 1950.
Dunkin' Donuts LLC, also known as Dunkin', is an American multinational coffee and doughnut company, as well as a quick service restaurant.
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